During the first week of June, Particle holders gathered alongside crypto experts, NFT collectors, art enthusiasts, and celebrities at the Particle Foundation’s third event tour – this time at the highly celebrated LA gallery, Praz-Delavallade. Banksy's iconic work, Love is in the Air, was at the center of it all.
Here’s a recap of some of the week’s highlights….
THE EXCLUSIVE PARTY ON JUNE 2ND
The Particle Foundation opened its doors to Particle holders for an exclusive party at Praz Delavallade from 6-10pm. The space filled up quickly, with 150 Particle holders in attendance and celebrity chefs, fashionistas like Just Jared, and luminaries like Ben Harper rounding out the guestlist. Guest artists Abi Salami, Naila Opiangah, and Trevor Andrew – aka Gucci Ghost, who looked swaggy as usual – mingled alongside friends of the gallery’s co-curators, Daniel Sierra Dominguez and Bailey Jane, as DJ William set the vibe. Most importantly, Particle holders connected IRL and mingled around their shared Banksy piece, earning POAPs in the process that could unlock a special gift in the future. Two people connected so deeply that they’re now planning to run a marathon together!
THE LIITA EFFECT EXHIBITION JUNE 3RD-7TH
The exhibition at the forefront of the week’s events was an homage to Particle’s first acquisition, Banksy’s Love is in the Air. The iconic piece is one of the most globally recognizable anti-war images. The event’s co-curators, Dominguez and Jane, brought together four talented artists – Michael Reeder, Gucci Ghost, Naila Opiangah and Abi Salami – to speak about the Banksy piece, reflect on its cultural significance, and respond with inspired works of their own.
The results were incredible. Bursting with incredible colors and imagery, the four artists’ works collectively reflect the human condition and experience. A stylistic mix of provocative playfulness and hope flooded the room with deeper meaning – namely an underlying urgency for human connectivity and community spirit.
THE ARTIST TALK, JUNE 3RD
This intimate evening featured co-curator Daniel Sierra Dominguez speaking Salami and Opiangah. The hour-long insightful talk was presented to 40 people, with an additional 500+ Instagram Live listeners tuning in online. The discussions were among some of the most powerful this week, as the two artists reflected on how Banksy has informed their work, cultural heritage, personal upbringings, and inner feelings as artists.
THE PACE GALLERY TOUR, JUNE 4TH
The powerhouse Pace Gallery recently merged with Kayne Griffin’s Gallery to become Pace’s new West Coast flagship. One of Pace’s New York Directors, Emelia Scheidt, led holders through two tours of the massive 15,000 square foot space in La Brea Ave. The tour included an overview of Tony Lewis’s exhibition, work, and legacy, as well as of two private rooms filled with monumental works by Louise Nevelson, Mary Corse, and Hank Willis Thomas. The groups were then taken to the James Turrell skyspace, a visceral and meditative experience that capped an exciting day of private viewings for Particle holders.
THE AR EFFECT - ALL WEEK/ STILL LIVE!
Particle holders had the exclusive opportunity to visualize their particles in front of the actual Banksy painting. By scanning a QR code and aiming their phones at LIITA, holders could activate a 3D rendering of their Particle and even interact with it with their hands. The AR effect is still live, and every Particle holder can engage with the feature – even from the comfort of their own homes. Check it out here!
THE MERCH DROP
Seminal artist Andrew Totah, who has worked with the likes of LVMH and Mira Mikati, designed a limited edition tee for the event – our first ever merch drop. The merch is exclusive to the LIITA event and there are still 15 remaining – grab yours right here before they’re gone!
Overall, our visit to LA was fantastic! We learned that IRL events are a powerful way to get the community together and interact on a deeper level. The artists, co-curators, and all others involved were a big addition to the success of the event. Bringing together cultural luminaries from different sectors of the art world showed the Particle team that collaboration with art world experts is the best way to continue moving forward, and we can't wait to have you guys on board for this touring journey. Look out for an announcement in the coming months for your chance to vote on a European city!
Were you at the event? Want to get involved in Particle? Join us in our Discord and drop us a line!